Passion can see Beauty and Share it

Making a promotional video beautiful and captivating. This brilliant (no pun intended) video from laughing Squid shows how it can be done - a pleasure to watch. Set to Alfred Brendel's lyrical Piano Concerto No.5 in E flat major, it shows the process from top to bottom of how ink is made. The vivid and even balletic video captivates us with beauty - the lush yellow ink folding into itself at the beginning is the hook that keeps us watching - the whole video - completely enthralled. Enjoy - and learn.