Friday, May 01, 2009

8 of the Best SOCMED Flash Mob moments

The tools of connectivity - the mobile phone, email and twitter enable a new phenomenon - the flash mob event. Like all forces, it can be used for good or evil. Here I've collected some of the best examples. This is part of our Keeping up with the Internet Memes series - web behaviours and the best startups - web nostalgia in the inspirational Understanding the Dance.

Sound of Music - Antwerp Central Station

More than 200 dancers perform "Do Re Mi", in the Central Station of Antwerp. Dance and music routines take rehearsal - just 2 rehearsals created this spectacular! These 4 fantastic minutes start on the 23 of march 2009, 08:00 AM. It is a promotion stunt for a Belgian television program, where they are looking for someone to play the leading role in the musical of "The Sound of Music".

High Five Escalator

My favourite of the improv everywhere projects - it creates smiles on a bleak morning. I like the way it shows how easy it is to make someone's day happier. The full story with background pictures and interviews is on the iproveverywhere site.

Unexpected Performance - Stansted Airport, London

Stansted Airport, London. 7 hidden cameras. 14 undercover actors. 1 unexpected performance. Some people love it, some just let it all wash over them unmoved. The passengers are as fun to watch as the performance.

No Pants

The Improvanywhere no pants day got a spectacular boost in 2006 when a Cop arrested participants. A month later a judge dismissed all of the charges. It is not illegal to wear your underwear in public in New York City. The publicity (reported by news agencies around the world while David Letterman made two monologue jokes about it and staged a No Pants Cab Ride as a parody) led to continued spectacular growth. Now this is no longer the "secret" event with a few participants in the know - it's become almost a parade. Fun to watch though!

No Shirts (111 Shirtless Men in Abercombie and Fitch)

In the interests of equity - if we present no pants, then we'd better present no shirts. It's fascinating to see how corporates that promote topless models cope with a situation like this. The best bit is that 2 guys were thrown out while they were actually buying $45 shirts! Isn't this performance art at it's best?


The Freeze Mob

NYC - Frozen Grand Central Station

The inspirational classic freeze mob. Replicated across the World it's a great concept. The video was put together professionally too - top production values. Arguably one of Improveverywhere's greatest projects.

Paris, France - The largest Freeze Mob

This video is the compilation of 20 videopodcasters, who covered the event. Around 3,000 people froze on the Champs Elysee.

Trafalgar Square Freeze

At 3:30pm on a secret cue, almost everyone in the square froze. For 5 minutes the participants held their positions, and then magically everyone unfroze. The participants in Britain take the performance art aspect of the frozen positions in innovative directions.

Free Commercial Bonus Video!

Liverpool St Station, London, UK - The T-Mobile Dance
This doesn't really count as performance art because it was organised as an Ad. But it's still fun! Watch the moment Liverpool Street Station danced to create this special T-Mobile Advert.

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