Saturday, September 06, 2008

13 Points on why Startup Web Sites Suck - and 1 that's good

Scoble has visited the startups from Demo - and he doesn't mince his words:

"I visited each website from the list of Demo finalists.

Boy, do they suck. Really, really suck.

Does no one understand how to market themselves?

It’s amazing to me that not a single Demo website has learned from the lessons of Gary Vaynerchuk’s Winelibrary.tv. Now THAT is a Website that knows how to market! (Interesting that Gary runs a wine store that sells $50 million a year, yet no one looks at his style as a great way to market your service/product yet)."


So why does this matter? because we need to ensure our web site grabs the visitor straight away on landing, and leads the visitor in. So there is one that works: -


Scobleizer — Tech geek blogger » Blog Archive Startups: your web site sucks «
Ones that caught my eye?

1. Quantivo. Nice design, gets to the point. Uses video. Makes me want to click into the site.

Um, I visited every single company on the Demo list. Amazingly lame companies. Amazingly lame web sites. Is this it? Am I missing something? How did these companies get $18,000 to go to Demo?

So who were those finalists?


Accordia Group, LLC; New Rochelle, NY;

Adapx, Inc.; Seattle, WA;

Alerts.com, Inc.; Bellvue, WA;

Arsenal Interactive, Inc.; Mountain View, CA;

Asyncast Corp; Campbell, CA;

Awind Inc.; Junghe, Taiwan;

beeTV; Milano, Italy;

Best Buy; Minneapolis, MN;

BizEquity Corp.; Spring House, PA;

Blue Lava Technologies, Inc.; Honolulu, HI;

Cerego; Tokyo, Japan;

Cinergix, Pty Ltd.; Melbourne, Australia;

Clintworld; Boenningstedt, Germany;

CoreTrace Corp.; Austin, TX;

crowdSPRING, LLC; Chicago, IL;

DesignIn, Inc.; Marblehead, MA;

Dial Directions, Inc.; Alameda, CA;

DOCCENTER; Omaha, NE;

Enterprise Informatics, Inc.; San Diego, CA;

Familybuilder; New York, NY;

ffwd.com, Inc.; San Francisco, CA;

Fortressware, Inc.; Mountain View, CA;

Fusion-io; Salt Lake City, UT;

G.ho.st; Ramallah & Modin, Palestine and Israel;

Green Sherpa; Santa Barbara, CA;

Infovell, Inc.; Menlo Park, CA;

Intelius, Inc.; Bellevue, WA;

Invision TV, LLC; Bethesda, MD;

iWidgets, Inc.; San Francisco, CA;

Kadoo Inc.; Washington, DC;

Koollage, Inc.; San Jose, CA;

Mapflow, Ltd.; Cork, Ireland;

Maverick Mobile Solutions, Pvt. Ltd.; Maharashtra, India;

MeDeploy; Hamden, CT;


Message Sling; Worcester, MA;


MeWorks, Inc.; Taipei, Taiwan;


Microstaq, Inc.; Austin, TX;


MixMatchMusic, Ltd.; Burlingame, CA;


Momindum; Paris, France;


OpenACircle.com; Dallas, TX;


Paidinterviews, LLC; McLean, VA;


Paragent, LLC; Muncie, IN;


Photrade, LLC; Cincinnati, OH;


PlanDone, Inc.; Petaluma, CA;


Plastic Logic, Ltd.; Mountain View, CA;


Qtask, Inc.; Burbank, CA;


Quantivo Corp.; San Mateo, CA;


Radiant Logic, Inc.; Novato, CA;


RealNetworks, Inc.; Seattle, WA;


Rebus Technology, Inc.; Cupertino, CA;


RemoTV, Inc.; New Haven, CT;


Rudder, Inc.; Houston, TX;


Semanti Corp.; Alberta, Canada;


Sim Ops Studios, Inc.; San Francisco, CA;


SitScape, Inc.; Vienna, VA;


SkyData Systems, Inc.; San Mateo, CA;


SpinSpotter; Seattle, WA;


Telnic, Ltd.; London, England;


TetraBase, LLC; Boothwyn, PA;


The Echo Nest Corp.; Somerville, MA;


tikitag, an Alcatel-Lucent Venture; Antwerp, Belgium;


Toolgether; San Mateo, CA;


TravelMuse, Inc.; Los Altos, CA;


Trinity Convergence, Inc.; Durham, NC;


TurnTo Networks, Inc.; New York, NY;


UbiEst S.p.A.; Treviso, Italy;


UGA Digital, Inc.; Taipei, Taiwan;


Unity Solutions, LLC; Clearwater, FL;


Usable Security Systems, Inc.; San Francisco, CA;


WebDiet, Inc.; Henderson, NV;


Xumii, Inc.; San Mateo, CA;


Zazengo, Inc.; Santa Cruz, CA;


See for yourself how your own site measures up.

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