Tonio Loewald's Blog
One of the best stories I've heard about Apple's history concerns Ellen Hancock, whom Gil Amelio brought into Apple as Chief Technology Officer. Her role is pretty much overlooked these days, but she is responsible for pulling the plug on Copland, looking for a viable replacement, and -- ultimately -- acquiring NeXT, Steve Jobs, and Avie Tevanian (her successor).
Anyway, back to the story which I am reciting from memory. Ellen Hancock comes in to work and she is the most senior woman -- ever -- at Apple, surrounded by a lot of cocksure guys. She holds a meeting with her key reports and during the meeting utters the following statement. "One of the things that's always puzzled me about Macs is why when I have a Windows .exe file on my desktop and I double-click it, it doesn't just work." The reaction is one of utter consternation. How could anyone working at Apple, let alone its new Chief Techology Officer, be so utterly clueless. And then it starts to dawn on them:
1) She has a PhD in Maths.
2) She has done serious shit at IBM.
3) She's right.
Not long after this, Virtual PC added a feature which actually allowed .exe files to "just work" if you double-clicked them.