Saturday, May 27, 2006

The new Apple Pro Site is a must visit - whatever your design tools

The Apple Pro website is a "must visit" for design professionals, no matter what tools we use. One design area that has really caught my eye is the discussion of colour in design by Jody Turner.

Apple - Pro - Insights and Ideas / Color - Jody Turner: Cultural Emotions, Creative Engagement
"Studio Culture of Future Jody’s history spans 25 years in design, including Nike Trend and Starbucks Store Concepts. As current CEO of L.A. based Culture of Future, Jody explores current market concerns, linking them with consumer evolutions and insights."

Although that description sounds full of jargon and remote from practical use, the pages are really excellent examples of applying colour to design and why the choice was made.

No comments: